Online Marketing Influencers, how much do you really engage with your audience? Do you really stick to what you preach? Tamara McCleary once said “Success in social media is more than big numbers, it’s about genuine human connection and engagement.” or let me quote Mari Smith “Content is king, but engagement is queen and she rules the house!”

Recently I had the honour to interview Sam Hurley, #1 digital marketing influencer from the UK. While doing my research about his background, I often came across comments from people who repeatedly praised his approachability and commitment towards his followers. This gave…


I feel honoured to interview Fernando Vilas, the CEO of http://www.talentese.com . Before starting the Talentese adventure, Fernando gained some great experience working in different companies around the world.

Karin Schroeck-Singh: Mr Vilas, please explain briefly what Talentese is all about. How did you get started and what inspired you to do it?

Fernando Vilas: The project Talentese is a result of many years thinking and questioning one particular thing: Why so many people are not happy at work (and what could be done to solve this)? Of course, there are statistics that prove this, but this goes beyond that…


A lot has been said on how to position yourself as an expert. It’s not just about corporate branding anymore but PERSONAL branding, too. There are many options available nowadays: writing a best-selling book, being featured in world-known publications, running your own TV-Show, having a popular YouTube channel, having an impeccable online presence across several platforms, running a podcast show etc.

How to position yourself as an expert the most effective way?

The question is: What approach is the most effective and powerful strategy on how to position yourself as an expert? I wanted to find out what advice some…


Courtney Parks, MA, CPCC is a Women’s Success Coach and mindset expert dedicated to helping women create success professionally without exhausting themselves personally. Through private coaching, group programs, workshops and speaking, Courtney has taught hundreds of women how to love their work and their lives by combining solid business and career development strategies with intuition, inspiration and personal growth. With a master’s degree in Counseling Psychology from Northwestern University and certification from the Coaches Training Institute, she supports women in creating lasting success both inside and out.

Courtney’ Parks signature 5-Step Passion Success & Balance Coaching Method helps high-achieving women…


Do you want to become an Etiquette Consultant? Someone who teaches others on how to succeed in life and in business, so that you know how to act, behave and communicate in a confident way at all times? There are different areas of specialization from which you can choose, such as Business Etiquette, Social Etiquette, Kids Etiquette, International Protocol etc. Take advantage of these 12 Etiquette Experts who kindly share their personal advice on how to become an Etiquette Consultant and how to succeed in this profession.

Become an Etiquette Consultant: 12 Experts share their career advice

Diane Gottsman (USA)


There are many discussions among HR Professionals regarding the effectiveness of selecting talent using video resumes. Many consider it on the one hand as an additional marketing tool, on the other hand they are convinced that it will never be able to replace a traditional CV and the opportunity to meet a person face to face. However, in an annual employer survey conducted by Vault Inc. it showed that 89 % of employers would watch a video resume if it were submitted to them. In comparison to that, only 17 % have actually viewed a video resume so far. …


Is it really relevant to pay some attention to a candidate’s hobbies and personal interests when screening a candidate’s CV? Some Hiring Managers will say that it’s a waste of time, while others see it as an opportunity to get some more information about a candidate’s personality. At Google, for example, they started with a bottom-up approach when looking at candidates’ CVs. They didn’t focus on academic achievements but on a candidate’s interests first.

A recruiter will face candidates who might try to impress them with their personal interests on paper but the real test comes at the interview stage…


Never underestimate someone based on their age! Hopefully, after reading this article about the top 10 career lessons from Marc Guberti, you will agree with me!

Marc Guberti is a teenager entrepreneur, digital marketing expert, and author. He is the co-founder of Teenager Entrepreneur a movement that educates and empowers teens worldwide with the knowledge they need to become successful entrepreneurs.

In 2012, Marc set the goal of surpassing 100,000 Twitter followers in five years. Now he has over 300,000 Twitter followers with a year to spare. Marc shares with his audience the methods he uses to grow on social…


Vikram Kamboj is the Co-Founder and Editor-in-Chief of “The Sports Mirror”, a popular online magazine that covers sports reviews, news and opinions from India and around the world. The Sports Mirror also provides fixtures, live scores, details on sports scenarios and famous sportsmen. It is known for its comprehensive coverage of cricket, football, golf, tennis, hockey, badminton and athletics.

Vikram Kamboj is a senior journalist with 10 years of experience in this field. He started his career in sports journalism and worked with several media houses. …


Eltine van der Veer is a Web Psychologist and Research Consultant at Braingineers, a neuromarketing research agency which analyses with the latest technology the human brain and provides insights into the subconscious perception of customers.

Braingineers combines this research with their psychological expertise to help their clients make their (TV) commercials, online usability, customer products and services more effective. Some of Braingineers clients are: Vodafone, Albert Heijn, Transavia, Auping, BEN, Schiphol, Tix etc.

Eltine is driven by making online interaction the right interaction for humans. She emphasises that “Behind every computer, tablet or mobile phone there are people, real humans…

Karin Schroeck-Singh

An English to #German #translator in #business + #science + #technical matters. Reliable. Accurate. Fast.

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