Book Review: Enchantment — The Art of changing hearts, minds and actions by Guy Kawasaki
I came across the name “Guy Kawasaki” for the first time in 1998 when I read the German version of his book “How to drive your competition crazy”. I absolutely loved it! I was very eager to read his latest book release “Enchantment — The Art of changing hearts, minds and actions”.
* The chapters he covers in this book are:
Introduction
Why Enchantment?
How to achieve likeability?
How to achieve trustworthiness
How to prepare
How to launch
How to overcome resistance
How to make enchantment endure
How to use Push Technology
How to use Pull Technology
How to enchant your employees
How to enchant your boss
How to resist enchantment
Conclusion
7 Things I loved in his book:
1.) The personal stories. People are very much interested in knowing other peoples’ experiences. Something we can learn a lot from. It was a great idea to include these stories, without them this book would not have been the same. My 4 personal favourite stories were from Mike Stevens, Matt Maurer, Richard Fawal and Chris Anthony.
2.) The chapter “How to achieve likeability” and more thoughts on “swearing”, a topic you usually don’t read a lot about.
3.) How other people and companies approach certain things differently, eg. Zappos, Neile McQueen Toffel (Steve McQueen’s first wife), Amazon etc.
4.) The results of many research projects and experiments that have been shared.
5.) The 20-question-quiz (at the end) to check how much you remember from reading his book. It reminded me of taking a course. I found it a great idea!
6.) The Coverphon as the very last story in his book. “Under the cover: How it took 260 people to make this cover.” It was highly interesting, again a real-life story! I thought more authors should include stories like this too when they are writing their own books.
7.) The great tips on how to enchant people online (via social media) and offline. Just some things that you will learn (4 Qualities of a good positioning statement, how to draw a bright line between ethical and unethical activities, how to foster a heroic imagination, how to communicate in an easy manner, 3 reasons why a checklist is important, how to craft a story that does your cause justice, how to enable people to suspend disbelief, how to launch your cause, how to thrive in this new world, the 3 benefits from asking people to support you, how to illustrate the salient point, the importance of getting your first follower, tips on how to move people to action, methods to find a way to agree, 3 ways on how to handle competition, how to achieve trustworthiness and much more…..).
